ImageListening to Democracy Now the other day, I heard about a recently released OXFAM initiative to “rate” the social and environmental policies of the leading brands in food products.  On the interface, consumers pick their “favorite” brand and can see how well it ranks in certain categories, like how it manages land or treats its farmers.  It also links the brand to its parent corporation, which I believe as a critical step in consumer literacy. The idea is to get the consumers to “demand” or, at least express a higher expectation on these brands to improve such conditions. It’s a very interesting idea and approach to the subject/issues/solution, but in terms of effectiveness, I guess we’ll have to wait and see. check it out : http://www.oxfam.org/en/grow/campaigns/behind-brands

Advertisements