My Coke Rewards, Pepsi Refresh, and the Rise of “Philanthro-Marketing”

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“As the CSPI report makes clear, this isn’t charity. “PepsiCo’s annual contributions to human sustainability programs, $2.3 million in 2011,” the authors write, ‘were… dwarfed by the company’s $60 million sponsorship of just one television show—The X Factor.'”

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